UVU just entered into the NCAA's division one and is hosting the Men's and Woman's Great West Conference Basketball Tournament for the next two years. I was really excited when I got this job because it is an opportunity to vamp up the UVU athletics department's advertising.

The main advertisement is the magazine ad. It is a double page fold out. I expanded the concept with our photographer Weston Colton and became included in art-directing and assisting in the shoots. The project began in November and we initially wanted a sunny day shot, but in Utah you take what you get on location. I am extremely proud of this project. Weston and I put a lot of time and work into it.

Due to branding guidelines, The Great West Conference logo needed to be included in the tournament logo. I did not create the conference logo.

Clients: Nate Mathis, Great West - Jacque Cottrell

Photography: Weston Colton
Art Director: Matt Bambrough